satan's little suckass demonstration (greck) wrote,
satan's little suckass demonstration
greck

From "Inferring Gender from Name Phonology"...

Study 7 will examine whether these gender connotations affect the types of brand or business names preferred for the product or service in question. In particular, we will test whether English speakers prefer names that sound gender congruent with the product. If so, then given the choice between the pseudonames "Greck" and "Monetta," they should choose "Greck" as the better name for a power tool and "Monetta" as the better name for a beauty salon.
I sent Professor Kelly an email, it'll be interesting to see if he writes back.
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